A new marketing strategy is hoping to promote the attractions of Queensland, Australia.
The state has launched its first tourism brand - Queensland, Where Australia Shines, in a bid to generate more visitors and create overseas interest.
It is expected that social media, a new website and an investment of AUS$4.16 million (£2.55 million) over the next two years could encourage people to hop on flights to Queensland as they become more aware of the region's sights and sounds.
Queensland premier Anna Bligh explained that the region is "a beautiful Australian holiday destination, with unforgettable experiences".
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Travel had seemed the key to the kingdom, back then. One dreamed of a life that would enable travel. Howard looked through his window at a lamp-post buried to its waist in show supporting two chained-up, frozen bikes, identifiable only by the tips of their handlebars. He imagined waking up this morning and digging his bike out of the snow and riding to a proper job, the kind Belseys had had for generations, and found he couldn't imagine it. This interested Howard, for a moment: the idea that he could no longer gauge the luxuries of his own life.
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