Dubai Tourism and Commerce Marketing (DTCM) is launching a new logo and website to help boost the country's international profile.
Definitelydubai.com is now live and aims to provide information about the destination and its worldwide appeal. Those Brits planning to take flights to Dubai will find specific UK content on the website before the end of the year.
Ian Scott, UK and Ireland director of the DTCM, explained: "The Definitely Dubai brand identity has a contemporary edge, reflecting the Dubai offering and making it relevant to the diverse market to which the destination appeals."
He added: "Its strength is its simplicity."
The new website will also be backed by a series of marketing campaigns to promote Dubai's versatile attractions.
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