A new campaign is set to boost the number of cheap flights to Queensland, claims a tourism official.
Anthony Hayes, Tourism Queensland chief executive, believes the launch of a new tourism brand for the Australian state will play an important role in increasing interest in the region.
The new $2.2 million (£1.35 million) campaign will include various offers including cheap flights from Virgin Blue.
"Over the coming weeks this campaign will offer a range of great Virgin Blue airfares to Queensland, which will be promoted via television, radio, online and outdoor advertising, to followers of Tourism Queensland's social media sites", explained Mr Hayes.
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